Not only do you have to develop a winning market strategy, but you also have to execute it.
How can you forecast and improve your sales performance?
How do you turn your sales force from an order-gathering team into one that will win business in the face of your competition or from a customer who did not realise the scale of their own problem?
How do you set the priorities for your R&D activity?
If you involve customers in your NPD process, how do you release new products into the marketplace without undermining your sales force? Who is allowed to talk with the marketplace about products that you have not yet launched?
Tony will work with you to develop, install and drive the processes that are needed to deal with issues such as these.