Assuming that your technology is world-class, how do you make your products and/or services world-class, given that most customers are not interested in the technology, but in a solution to a problem?

And what do you really need to do to get the market to adopt your products and/or services? Even assuming that your value-proposition is world-class, nobody is going to buy from you if you are not perceived as a “safe” supplier. What are you going to do about it?

On the other hand, when every market opportunity seems to pull you in a different direction, how do you sort out which ones to follow?

How can you generate more high-quality sales leads and convert them more effectively into contracts?

How can you avoid "win-the-evaluation-but-lose-the-sale" syndrome?

Tony will work with you and your team so that you learn how to solve these sorts of problem for yourself.